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About Md Sabbir Khan
I am Md Sabbir Khan (often just Sabbir Khan), an international education professional based in London. For more than 12 years I have worked in international student recruitment, university and college partnerships and market development, across the UK, Canada, Australia, South Asia and MENA.
My work sits where universities, agents and students meet: building partnerships that grow international enrolments in a way that is compliant, sustainable and good for students.
What I do now
Since September 2024 I have been Director – Partnership and Business Development at Vive Education Group UK Ltd in London. I lead partner engagement across South Asia, MENA and the UK, and have delivered 120% of the annual recruitment target.
Career path
My career has moved from managing a single market to owning multi-country, multi-partner strategy:
- Sep 2024 – Present
Director – Partnership and Business Development
Vive Education Group UK Ltd · London - Sep 2022 – Aug 2024
Senior Business Development Manager – South Asia & Middle East
IBT College · Toronto, Canada. 30% enrolment growth through embassy alignment and agency partnerships - 2022
Business Development Manager – Bangladesh
LCI Education · Australia - Feb 2020 – Jan 2022
Country Representative – Bangladesh
Fanshawe College · Canada - Mar 2019 – Feb 2020
Manager – International Development
IBT College · Toronto, Canada - Apr 2014 – Mar 2019
Senior Executive – Foreign Affairs
BSB Global Network (Cambrian Education Group) · Bangladesh. 5,000+ prospective students engaged a year through fairs and roadshows
Areas of expertise
- International student recruitment: multi-country pipelines managed through CRM-led processes. See why UK universities paused recruitment from Bangladesh.
- University and college partnerships: negotiating MoUs and building partner networks from zero.
- Agent and in-country representative networks: see how In-Country Representatives are changing recruitment and local representatives in Bangladesh.
- Responsible recruitment and compliance: see UK sponsor licence suspensions in 2026.
- Market development: a US$500k market-development budget managed across South Asia and MENA. See the Bangladesh student recruitment market.
- Transnational education (TNE) and AI in student advising, discussed on The Mr Khan Podcast.
Education and service
- MBA with Leadership (Distinction), University of the West of Scotland, London, 2025
- MA in English Language and Literature, Northern University Bangladesh, 2015
- Trustee (voluntary), UNIREA TRUST (registered charity 1214762), London, 2026 – present
Media, podcast and writing
- The Mr Khan Podcast: short episodes on responsible recruitment, agent quality, student outcomes and AI in international education. Podcast notes and articles.
- International Student Recruitment newsletter on LinkedIn, read by nearly 2,000 subscribers.
- Featured on NEWS24 (Bangladesh) and a guest on Channel i's "Uccha Shikkhay Desh Bidesh" (2016).
- Study abroad guides and news: study abroad guide and latest study abroad news.
Connect
I am always happy to connect with universities, colleges and fellow international education professionals. Languages: English, Bengali, Hindi, Urdu.